OUR SIX CORE VALUES GUIDE EVERY DECISION WE MAKE

INVESTING IN INVESTMENT PIECES

Buyer's remorse? Not here! We take slow fashion to a whole new level. Our intensive design and fittings process takes years longer than the industry average. Our styles last for decades, transition across seasons, and have the durability to match. Yes, our product development takes much, much longer, but it's so worth it. Not only will you feel more glamorous in a better-fitting, more well-made piece, but your wallet will thank you, as our timeless, long-lasting investment pieces cause you pay less per wear. 

NATURAL BEAUTY

We only showcase our clothing on women who live our values. We thoughtfully consider whether our imagery depicts a healthy and beautifully realistic view of women and their bodies. Not only is this the right thing to do, but it gives you the best sense of our how clothing will fit and flatter you. Because you're amazing just the way you are.

SUPPLY CHAIN AWARENESS

Awareness is the first step towards action. In developing our supply chain we evaluate each step around its impact on people and our planet. We make the best choice possible for a stunning, long-lasting, meticulously created, and affordable piece. We look for partners who share our commitments to the 10 fair trade principles, American eco-innovation, the Global Organic Textile Standard, and more. We are all about transparency (well, except literally!) and love introducing our supply chain partners to you! 

WOMEN'S EMPOWERMENT

Most people who buy clothes are women, as are most of the people who make them are as well. Yet fashion has all too often disregarded women's rights, safety, value, and voice. We only work with supply chain partners who share our commitment to the inherent dignity of all people and demonstrate it by promoting gender equity and women’s empowerment. As women we all deserve better. Let's come together to embody the change we seek.

CONNECTIVITY & EDUCATION

Smart is sexy. You know that and we do, too. Ethical and sustainable fashion is growing and we want to do our part to propel the momentum. We aim to combat the invisibility and lack of transparency so common in this industry through sharing knowledge. We actively seek opportunities to partner with and support others who share our vision for transformative, industry-wide change. 

RESTORATIVE JUSTICE

Restorative justice focuses on providing rehabilitation and reconciliation between victims, offenders, and the community. It is a central value in our work to remedy the market failure and exploitation that has become the industry norm. Yes, we have all purchased fast fashion in the past, but we don't have to any more. We can each vote with our wallets and play a role in turning exploitation into empowerment.